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All the definitions and acronyms in one place, so you can talk like a pro in local marketing and advertising.
Allows you to broadcast an audio spot with personalized, geolocated messages using the GPS positions available on the various online audio media.
A multi-channel campaign is a marketing campaign that uses two or more marketing channels...
Local communication refers to all the advertising and marketing activities undertaken by a retailer.
Whether you want to develop your business, roll out a communication campaign or increase traffic in your stores...
DOOH is a communication channel that enables outdoor advertising to be broadcast via broadcast screens....
The drive-to-store approach aims to generate point-of-sale traffic using new mobile technologies.
There are a number of prerequisites for opening and managing one or more franchises. First, depending on the sector...
Google Business Profile lets you quickly boost your online visibility.
Discover the new way to bring people into your store
The IRIS breakdown is a geographical segmentation method that delimits homogeneous zones in terms of the population's socio-economic characteristics.
Distributed marketing is a model adopted by advertisers who have both a central (corporate) marketing department and local (distributed) marketing functions.
Local marketing refers to all marketing actions used to reach a local population...
This practice refers to the simultaneous or alternating use of different contact channels (interfaces).
Omnichannel marketing is a multi-channel approach - print and digital - to delivering an integrated customer experience.
Media planning is the agenda for your advertising campaigns. You choose the media, the supports and the calendar for your campaigns.
Your marketing strategy is at the heart of your sales force's success, so it's vital to manage it well...
Managing and steering all your company's advertising campaigns isn't easy...
On their journeys, motorists are confronted with numerous advertising contacts, including billboards...
Online advertising, also known as digital advertising, e-advertising or e-advertising, was originally...
Geolocation advertising is advertising designed to boost the visibility and traffic of your products...
Local advertising is advertising created with the aim of boosting local point-of-sale traffic within a given sales area....
Multi-local advertising lets you broadcast advertising messages to all the catchment areas of your points of sale.
An address imprint can be used to personalize a national message locally.
A local query is an online search performed by Internet users that is distinguished from other searches by its precise location.
Segmented TV enables a personalized advertising experience at household level.
Advertising is all very well. But for it to be effective, it's best to target the people who are likely to come into the store.