The IRIS breakdown is a geographical segmentation method that delimits homogeneous zones in terms of the population's socio-economic characteristics.
In geomarketing, an IRIS zone is a geographical breakdown in mainland France used to collect and analyze statistical data. IRIS stands for "Ilots Regroupés pour l'Information Statistique".
More precisely, IRIS are population blocks defined by Insee (Institut National de la Statistique et des Études Économiques). An IRIS can refer more or less to the notion of neighborhood. Each IRIS is generally made up of 2,000 or more inhabitants in urban areas. In rural areas, it can sometimes have a perimeter identical to that of the commune.
France has 50,800 IRIS (for 34,836 communes). This represents the finest territorial grid in France.
IRIS is a geographic segmentation method that delimits homogeneous zones in terms of the population's socio-economic characteristics. The data collected in each IRIS zone can then be used for market research, competitor analysis, consumer purchasing behavior studies, or for optimizing point-of-sale distribution.
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