Digital advertising with point-of-sale address tagging is a form of online advertising that uses geolocation to target users based on their geographical location and encourage them to visit a store/outlet.
This form of advertising uses geo-targeting techniques to serve ads to users located in a given geographical area. It may use geolocation data such as IP address, GPS coordinates or postal addresses to target ads to users in a specific region, city or neighborhood.
Point-of-sale address transfer involves including the physical address of the point-of-sale closest to the targeted user in the ad. This maximizes the chances of the user visiting the store, and increases in-store sales.
This form of advertising is commonly used in local marketing strategies for businesses with physical outlets, such as restaurants, convenience stores and healthcare facilities.
Address dubbing in digital advertising offers several advantages for brands and chains with physical outlets
- Precise geographic targeting: Address tracing enables you to target users located close to a specific point of sale. This enables companies to reach their target audience more precisely and maximize the chances of conversion.
- Increased in-store traffic: By including the address of the nearest point of sale in the ad, companies can encourage users to go directly to the store. This can increase in-store traffic and sales.
- Improved user experience: Address tagging can improve the user experience by providing useful and relevant information to users. Users can easily find the nearest point of sale and get directions to it.
- Optimization of advertising budgets: Address tagging can be used to limit ad delivery to specific geographical areas, which can help optimize advertising budgets by avoiding delivering ads to users who are not located near a point of sale.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.