Performance Max is a new type of campaign that allows you to run a single campaign on all Google Ads inventory: Search, Display, Discover, Gmail, Maps, YouTube.
In a context of increasing complexity of the customer journey, with the multiplication of customer contact points, Performance Max helps optimize campaign performance and achieve incremental results. Thanks to data gathered from keyword searches, centers of interest and geolocalized data, Google makes it possible to follow the customer throughout the entire customer journey and deliver the right message, at the right time, to the right person.
Rather than displaying ads on media that have an affinity with your target, Google Performance Max focuses solely on the people most likely to come to your point of sale. The primary objective is no longer to broadcast, but to identify the right signals and purchase intentions, so as to display only on potential visitors.
For omnichannel advertisers with a website and physical locations, Performance Max campaigns simplify the management of their online and in-store presence from a single campaign, enabling them to seize multichannel opportunities. For a local advertiser looking to acquire more in-store traffic, Performance Max campaigns optimize in-store visits. Products are displayed across Google's entire inventory and ad formats to find new customers wherever and whenever they search or consume content. Ads are triggered based on the locality of the query, the proximity of the shopper to the store and the device being used.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.