Discover our Local Marketing Podcasts | Meet the Local Players

Local Mania SEASON #2

In all honesty" interviews

Listen to interviews with these leading franchise entrepreneurs on your favorite podcast platforms or watch them on Youtube.

#5 From 0 to 20,000 employees. Discover how Oui Care will become the world leader in personal services.

Guillaume Richard, founder and president of the Oui Care group, discusses the success and growth of his company, focusing on social impact and the importance of adapting leadership at different stages of the company's development.

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#4 Wine, beer and conviviality, the keys to V&B's success

Jean-Pierre Derouet, co-founder of V&B (Vins & Bières), shares his entrepreneurial journey, emphasizing the importance of time, desire and human relationships, as well as the company's continuous growth and innovation.

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#3 For fair-trade, committed French organic food. Discover the wonderful story of Biocoop

Biocoop President Pierrick de Ronne shares the cooperative's history, its mission to promote organic farming and sustainable consumption, and the importance of cooperation and trust in developing a sustainable business model.

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#2 When two sisters shake up the world of bodywork

Laura Marie, co-founder of the ZeCarrossery brand, talks about how the company grew from a family garage to a nationwide network of franchises, focusing on commercial innovation, adaptation to new legislation and the use of digital technology to improve profitability and offer customers quality service.

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#1 From humor to bagel, there's only one hole. The fabulous story of Bagelstein.

Thierry Veil created the first bagel made in France in 2011. Today, Bagelstein has over 100 stores in France, Luxembourg, Switzerland, Belgium and Germany. In this interview, Thierry Veil recounts his entrepreneurial journey, from the world of finance to soccer, and reveals the keys to success of the franchise he developed with his brother-in-law.

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LOCAL MANIA SEASON #1

Local marketing webinars

Learn all the techniques you need to develop the digital visibility of your points of sale and generate in-store traffic.

#10 good reasons to define and analyze your catchment area

For our 10th webinar, we're going to be talking about catchment areas, and God knows how important they are when you're a network retailer or want to open a franchise.

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#8 Get more customers for your local business with E-commerce tips!

If you're looking for tips on how to win and retain new customers near your business or franchise, then you shouldn't miss this webinar under any circumstances 🔥

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#7 How do you create content when you don't have a team but just ideas?

Web marketing requires more and more creativity. Whether it's for Facebook, Instagram or SEO, you need to master design, photography, video editing, motion, copywriting...

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#6 Why is Waze a local marketing war machine?

It's an episode you won't want to miss, as we're honored to have Yann Zidi from Waze as our guest 👏We'll be talking reopenings, how to target vacationers, and taking a tour...

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#5 How can you support your post-Covid points of sale with multi-local advertising?

After months of closures, it's time to make the French want to revisit their retail outlets! And there's nothing better than local advertising!

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#4 How can geomarketing help drive-to-store?

When I first met Arnaud and Gaétan at Pub Audit, I thought to myself, "These guys are marketing nuts!"

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#3 How does local SEO work for network retailers?

Emmanuel is the best SEO expert I know. His CV is impressive ex Fullsix, ex iProspect, ex Eskimoz, he just launched Uplix.fr

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#2 How can you personalize your social media content for each of your points of sale?

Jean Naveau, co-founder of Brandeploy.io, knows this subject better than anyone, and just as well, he's just launched his SaaS platform.

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#1 How to digitalize convenience stores? with Edouard Morhange CEO of Epicery

Edouard embarked on this battle a long time ago. Delivery and click-and-collect hold no secrets for him! He has 1001 anecdotes to tell us about the do's and don'ts of digitizing the food trade.

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Listen to all our podcastsLocalMania

In all honesty" interviews

#5 From 0 to 20,000 employees. Discover how Oui Care will become the world leader in personal services.

#4 Wine, beer and conviviality, the keys to V&B's success

#3 For fair-trade, committed French organic food. Discover the wonderful story of Biocoop

#2 When two sisters shake up the world of bodywork

#1 From humor to bagel, there's only one hole. The fabulous story of Bagelstein.

Local marketing webinars

#10 good reasons to define and analyze your catchment area

#8 Get more customers for your local business with E-commerce tips!

#7 How do you create content when you don't have a team but just ideas?

#6 Why is Waze a local marketing war machine?

#5 How can you support your post-Covid points of sale with multi-local advertising?

#4 How can geomarketing help drive-to-store?

#3 How does local SEO work for network retailers?

#2 How can you personalize your social media content for each of your points of sale?

#1 How to digitalize convenience stores? with Edouard Morhange CEO of Epicery

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