The drive-to-store approach aims to generate point-of-sale traffic using new mobile technologies.
Drive-to-Store concerns all strategies aimed at mobinauts, i.e. smartphone users (who are therefore also on the move) or users of connected GPS devices.
To achieve this, drive-to-store uses all digital channels to bring consumers into a physical point of sale. This can include actions such as online advertising with promotional offers, communication campaigns on social networks, or the use of geolocation to send targeted notifications to users close to the point of sale.
What are the advantages of drive-to-store?
The main benefit of the drive-to-store strategy is to generate in-store traffic and increase sales. Indeed, more and more consumers are researching online before making an in-store purchase. By using digital channels, it is possible to reach a wider audience and encourage them to visit a physical point of sale. What's more, by using promotional offers specific to the drive-to-store campaign, consumers are encouraged to visit the store to take advantage of the offer.
The drive-to-store strategy is particularly interesting for local digital campaigns, as it enables us to reach an audience close to the point of sale. By targeting consumers according to their geographical location, it is possible to attract potential customers who are close to the point of sale. What's more, the drive-to-store strategy also helps to boost brand awareness locally, by encouraging consumers to visit the physical outlet rather than order online from a competing business.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.