Allows you to broadcast an audio spot with personalized, geolocated messages using the GPS positions available on the various online audio media.
French people's appetite for audio can be observed throughout the day:
▪ 42% of the day's total listening volume takes place in the morning (before 12pm), ▪ 32% between 12pm and 6pm
▪ 26% at the end of the day, after 6pm.
Audio accompanies the French on the move:
- 37% of audio listening takes place outside the home, mainly in the car.
- Digital audio enables extensive reach and precise targeting thanks to the variety of platforms and formats available, such as podcasts, online radio and music streaming services.
- It's a much more accessible offer than radio.
- Allows you to broadcast an audio spot with personalized messages geolocated by position
GPS available on various online audio media. It is possible to determine a precise broadcast zone (radius, postal address, catchment area), and thus broadcast a localized message.
- It's an intimate, immersive format that creates proximity with a record attention rate: 95% of
completion
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.