Multi-local advertising lets you broadcast advertising messages to all the catchment areas of your points of sale.
Multi-local advertising lets you broadcast advertising messages to all the catchment areas of your points of sale.
Mainly used by chain stores and franchises, this type of digital advertising campaign aims to raise awareness of the point of sale and boost in-store traffic.
Based on geolocation with geo-marketing data enrichment, multi-local advertising is a real must-have for network heads managing hundreds of physical sales outlets, agencies or franchises.
Multi-local advertising is a powerful tool, enabling brands to target customers and prospects as close as possible to their catchment areas. The aim is to increase sales.
To deliver on advertisers' media expectations, only advertising technologies can manage the complexity of different geo-marketing variables: reach, population density, specific geographic zones.
These are campaigns that need to be constantly optimized.
Numerous studies have demonstrated the effectiveness of multi-location advertising. According to AdWeek, "targeting users based on location, place and time is now the most important factor for brands and marketers". And it's on the rise.
Using data from 700 million Facebook users, Datalogix found that those who saw ads targeted to their location were twice as likely to take action, compared to those who saw ads targeted to their demographics.
These days, there are more and more advertising strategies. These include mass media advertising, social network marketing and online advertising.
All these technologies are important and attract large audiences, but they are far less profitable than multi-location advertising, as they are more expensive for a similar increase in customers. In fact, the low price of our platform for an ever-increasing customer base is what makes it so advantageous compared to other marketing strategies.
Taking the form of a web-based digital platform specializing in advertising communications, The Ramp start-up is an absolute godsend for small business owners who don't have a large marketing budget, nor the time and/or money to hire full-time employees or freelancers capable of doing all the specialized work themselves.
The business model is simple: create a team of experts who can help a small business owner develop and execute a web-based digital marketing plan. The Ramp team is highly skilled in digital communications, content marketing, paid advertising (Facebook, Google, Bing), animation and graphic design, as well as video creation.
In short, multi-local advertising is an emerging business strategy with a multitude of positive aspects. So, if you're a small business owner or an aspiring entrepreneur, make sure your business gains national recognition. And what could be better than multi-local advertising? It's a great way to show competitors and consumers that you're a legitimate, well-established start-up. If the local target market is important, this will be a winning strategy for companies looking for new customers.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.