A multi-channel campaign is a marketing campaign that uses two or more marketing channels...
A multi-channel campaign is one in which two or more marketing channels are used simultaneously or alternately. Thanks to this marketing strategy, you can better adapt to your customers' profiles. It's the best way to be where your targets are, and so increase their engagement. You gain visibility and cover the entire market in which you operate.
To do this, you need to be able to manage sales pressure by choosing complementary channels, selected according to your consumers' behaviors and preferences. You also need to ensure that your messages are consistent across channels.
For example, if your offer is aimed at both the young and the not-so-young, you need to make sure you're present on the communication channels on which they are present: social networks for the young and the mailbox or traditional channels for the not-so-young, for example. The larger your audience, the greater the number of different channels you can use. In this case, you need to be careful to manage these channels wisely.
The physical store complements and enhances the digital strategy. By adopting an omnichannel approach, marketers are able to streamline the purchasing process by building bridges between different devices, platforms and channels.
And this is even truer if you manage a network of several outlets whose target customers are not sensitive to the same communication channels. Indeed, if you manage a network of 47 sales outlets across France, whose target customers are often different from one another, you're bound to have to deal with many different channels.
To do this, you need a platform that will enable you to manage all the channels on which you communicate for your campaigns.
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A multi-channel campaign uses at least two marketing channels to better adapt to the profile of your customers and to be where your targets are, thus increasing their engagement. Choosing complementary channels according to your consumers' behaviors and preferences is essential, while maintaining a certain consistency in your messages between the different channels. The number of different channels can be large, depending on the size of your audience. You need to manage them wisely. If you manage a network of points of sale, use an advertising platform that centralizes all the marketing channels of your campaigns in a single place to simplify their management.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.