Thierry Veil created the first bagel made in France in 2011. Today, Bagelstein has over 100 stores in France, Luxembourg, Switzerland, Belgium and Germany. In this interview, Thierry Veil recounts his entrepreneurial journey, from the world of finance to soccer, and reveals the keys to success of the franchise he developed with his brother-in-law.
Today, discover the secrets behind the success of the Bagelstein brand with its founder Thierry Veil.This interview is for you if you want to:✅ Discover Thierry Veil's atypical career path, from auditing to food via football✅ Learn about the key stages in Bagelstein's rise in the fast-food industry✅ Understand how the brand has shaken up communication codes ✅ Feedback on the brand's digitalizationFind our next episodes on YouTube and at www.theramp.co
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