Jean-Pierre Derouet, co-founder of V&B (Vins & Bières), shares his entrepreneurial journey, emphasizing the importance of time, desire and human relationships, as well as the company's continuous growth and innovation.
In this episode, I had the honor of interviewing Jean-Pierre Derouet, co-founder of V&B (Vins et Bières).
What a success story! He has brilliantly imposed his hybrid model between boutique and wine cellar and bar.
In a few figures, V&B is :
✅ more than 265 establishments in France and abroad,
✅ more than 1,300 people between headquarter and franchisees
✅ sales of over 180 million euros
But above all, V&B is a real "family", with franchisees hooked on the brand's corporate culture and a real community of afficionados piqued by the V&B customer experience.
So when Jean-Pierre accepted my invitation, I was ecstatic! It was a unique opportunity to go back to the origins of the success of this unique concept, and to talk frankly about growth on a human scale.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.