Managing and steering all your company's advertising campaigns isn't easy...
Managing and steering all your company's advertising campaigns isn't easy when you consider all the options available to you. And it's even worse when you're a network of several sales outlets or chains. That's why there are now advertising platforms that make it easy to manage all your campaigns.
An advertising platform is a tool for managing and steering online advertising campaigns, which can be used independently or not by a company or advertising agency. Users of an advertising platform can create and manage their own advertising campaigns without having to deal with an advertising agency or medium.
Today, online advertising encompasses many different actions.
You'll probably think of platforms like Google Ads, social networks like Facebook Ads, Instagram Ads, LinkedAds (on LinkedIn), Youtube Ads....but there's also GPS (Google, Waze...), premium sites...which makes for a lot of advertising platforms to manage... bearing in mind that you can, if we take the example of Facebook Ads media only, create several ads there, for the news feed, stories, banners....
Conversely, the advertising campaigns you want to publish may have similar content across the different platforms.
By using an advertising platform, you have the opportunity to manage everything from a single platform, reducing the difficulty and time spent creating your advertising campaigns on each of these platforms.
Indeed, if you want to publish the same campaign on several different media, you can do so much more quickly, by creating a single ad for all platforms, without having to duplicate its content. But you still have the option of choosing to run different campaigns and ads across different media, and choosing where you publish them (banners, news feed, stories...).
The most important thing for your company is generally that the ad you publish is heard by a target you've determined, and that it generates clicks, leads and, ultimately, sales. To achieve this, it's better to spend your time thinking about the content (text, image, video, etc.) rather than on the operational side of distribution.
Another advantage of these platforms is that they enable you to centralize, and therefore have access to, all your campaign performance data in one place, as well as your audiences' reactions to your campaigns, by comparing results on different media and between campaigns...
This saves time and is a great help to you as an advertiser. You'll be able to better appreciate the different aspects on which you can make progress to improve your conversion rates, your click-through rates, but also reduce your purchase costs... and better showcase your offer and your products.
There are many advertising platforms available today, but not all have the same functionalities, user profiles or objectives. Some are more focused on global automation, while others, like The RampYour choice of marketing platform should therefore be based on your internal objectives.
However, this is not the only criterion to consider. You need to choose a platform that matches your values, if you want to promote your points of sale of course, but you also need to check that it provides you with a sufficient number of media and places on which to broadcast to keep it interesting and simple. Some also offer additional services, such as help with targeting, etc.
Online advertising involves many different time-consuming actions, and gaining time can only be beneficial. All existing social media, such as Google Ads, Facebook Ads, Instagram Ads, LinkedAds (on LinkedIn), Youtube Ads....but there's also GPS and premium sites...allow you to highlight your offer and products, but it takes time. Using an advertising platform to centralize all your actions will help you optimize them, by creating just one ad for all media, or distinguishing between them, depending on your needs.
It's important for your business to reach the target you've set, and generate clicks, and therefore sales. That's why it's better to spend your time thinking about content (text, images, video, etc.) rather than on the operational side of distribution. Your analysis time is also reduced by making it easier to monitor your performance. In this way, you can better understand the data on your audience's reactions, and where you need to make progress to improve your conversion rates, your click-through rates, and also reduce your cost per click...
Choosing your platform shouldn't be done lightly. There are many advertising platforms available today, but not all of them have the same functionalities or the same objectives. Between platforms that target global automation for their users, and those that focus on highlighting each point of sale... Your choice of marketing platform should be based on your internal objectives, but also on other criteria. You'll also need to check the media on which you'll be able to broadcast, how easy it is to use, and any ancillary services offered.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.