By assisting thousands of outlets with their advertising strategy, we've come to realize the importance and weight of local digital advertising.

Digital is fast becoming the #1 medium for boosting traffic to outlets and generating new customers. Clearly, the rules of local visibility have changed, and it's time to adapt and take advantage of new communication opportunities.

With over 50% of Internet searches incorporating location-based elements, it's clear that your customers are no longer discovering you in the same way. And that's where the possibilities offered by Waze open up a new route for you to make yourself known and generate traffic for your restaurant, hotel, store, etc.

This white paper explains the benefits of using Waze Ads and the different strategies you can use to reach new customers.