Discover the power of segmented TV to enrich your local communication offer.
TV is far from having said its last word. Today, this medium is taking a new turn with new technological developments such as segmented TV, which combines the best of TV and digital.Segmented TV combines the best of TV reach with the targeting performance of digital.It's an opportunity for both traditional advertisers and new entrants to the highly prized circle of TV advertisers.
In this white paper, you'll discover :
Tolaunch Segmented TV campaigns, you can rely on an advertising solution like The Ramp.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.