Your marketing strategy is at the heart of your sales force's success, so it's vital to manage it well...
Your marketing marketing is at the heart of your sales force's success, so it's vital to manage it well. This requires a great deal of information to be gathered and stored, and procedures to be followed... To manage this, you may need to call on a marketing platform.
Today's marketing strategies often involve various channels: Google, Facebook, LinkedIn, premium sites, display, Waze...but it's not always easy to manage them all, as each has its own interface for publishing, reporting...and what if everything could be managed from a single platform? What if we could go from having 10 tabs open to just 1?
A marketing platform enables you to automatically manage the production of content dedicated to your marketing campaigns. With this kind of platform, your targeting, campaign management and sending/publishing, as well as reporting on all channels used, can be centralized or decentralized. You can choose to share communication templates with your sales outlets, who can then adapt them to local conditions as required, or you can decide to manage everything at headquarter.
These platforms enable you to reproduce the organization of your retail chain if you have several points of sale. You'll be able to manage your outlets as you would in real life, only simpler: you can access all your outlets in the same place, and manage channels, campaigns... as you see fit.
There are many marketing platforms available today, but not all of them have the same functionalities, user profiles or objectives. Some are more focused on global automation, others, like The Ramp, on highlighting each point of sale... Your choice of marketing platform should therefore be based on your internal objectives.
However, this is not the only criterion to consider. You need to choose a platform that matches your values, if you want to promote your points of sale of course, but you also need to check that it provides you with a sufficient number of media and places on which to broadcast to keep it interesting and simple. Some also offer additional services, such as help with targeting, etc.
Do you have questions about other marketing definitions? Read this article to learn more about local marketing, digital marketing, advertising platforms, marketing campaigns, marketing strategies, marketing automation, catchment areas, communication, google my business, and more.
Today, online advertising encompasses many different actions.
You'll probably think of platforms like Google Ads, social networks like Facebook Ads, Instagram Ads, LinkedAds (on LinkedIn), Youtube Ads....but there's also GPS (Google, Waze...), premium sites...which makes for a lot of advertising platforms to manage... bearing in mind that you can, if we take the example of Facebook Ads media only, create several ads there, for the news feed, stories, banners....
Conversely, the advertising campaigns you want to publish may have similar content across the different platforms.
By using an advertising platform, you have the opportunity to manage everything from a single platform, reducing the difficulty and time spent creating your advertising campaigns on each of these platforms.
Indeed, if you want to publish the same campaign on several different media, you can do so much more quickly, by creating a single ad for all platforms, without having to duplicate its content. But you still have the option of choosing to run different campaigns and ads across different media, and choosing where you publish them (banners, news feed, stories...).
The most important thing for your company is generally that the ad you publish is heard by a target you've determined, and that it generates clicks, leads and, ultimately, sales. To achieve this, it's better to spend your time thinking about the content (text, image, video, etc.) rather than on the operational side of distribution.
Another advantage of these platforms is that they enable you to centralize, and therefore have access to, all your campaign performance data in one place, as well as your audiences' reactions to your campaigns, by comparing results on different media and between campaigns...
This saves time and is a great help to you as an advertiser. You'll be able to better appreciate the different aspects on which you can make progress to improve your conversion rates, your click-through rates, but also reduce your purchase costs... and better showcase your offer and your products.
There are many marketing platforms available today, but not all of them have the same functionalities, user profiles or objectives. Some are more focused on global automation, others, like The Ramp, on highlighting each point of sale... Your choice of marketing platform should therefore be based on your internal objectives.
However, this is not the only criterion to consider. You need to choose a platform that matches your values, if you want to promote your points of sale of course, but you also need to check that it provides you with a sufficient number of media and places on which to broadcast to keep it interesting and simple. Some also offer additional services, such as help with targeting, etc.
Do you have questions about other marketing definitions? Read this article to learn more about local marketing, digital marketing, advertising platforms, marketing campaigns, marketing strategies, marketing automation, catchment areas, communication, google my business, and more.
Today's marketing strategies often involve the use of numerous channels, and bringing them all together in a single platform can become a necessity.
Automatically manage the production of content dedicated to your marketing campaigns, thanks to a comprehensive, high-performance and relevant marketing platform that meets your internal needs and reflects your brand values.
The Ramp is the #1 solution for managing local digital advertising for network retailers and FMCG brands.
By simplifying access to all digital inventory, The Ramp enables the network headquarter, or each individual outlet, to launch local campaigns in line with the brand's catchment areas, creative assets and audiences.