All you need to know about local marketing and advertising terms

The ultimate guide to getting into local marketing.

Do you know them all?

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Local Marketing

Local Marketing refers to all the marketing actions used to reach a local population...

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Advertising platform

Managing and managing all your company's advertising campaigns is not easy...

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Local advertising

Local advertising is advertising created to boost local point-of-sale traffic within a given area....

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Online Advertising

Online advertising or digital advertising or e-advertising or online advertising refers, originally, to the...

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Multi-local advertising

Multi-local advertising allows advertising messages to be broadcast throughout the catchment areas of its points of sale. 

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Multi-channel campaign

A multi-channel campaign is when two or more marketing channels are used for a marketing campaign .

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Marketing platform

Your marketing strategy is at the heart of the success of your sales representatives and it is therefore essential to manage it well...

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Media Planning

A media plan is the agenda of your advertising campaigns. You choose the media, the supports, the calendar of your campaigns.

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Catchment area

Advertising is good. But for it to be effective, you might as well target the people who are likely to come into the store.

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Multi-channel marketing

This practice refers to the simultaneous or alternating use of different contact channels (interfaces).

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Isochronous curve

Whether you want to develop your business, deploy a communication campaign or increase traffic in your shops...

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Local request

A local query is an online search performed by Internet users that differs from others because it includes a specific location element.

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Location-based advertising

Location-based advertising is advertising designed to boost the visibility and traffic of your website.

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Local communication

Local communication corresponds to all the advertising and marketing actions undertaken by a brand.

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DOOH

DOOH is a communication channel for outdoor advertising through broadcast screens....

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Franchisee

In order to open one or more franchises and become the manager, there are certain prerequisites. First of all, depending on the sector...

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Waze advertising

Motorists are confronted with numerous advertising contacts on their route, including billboards...

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Isochronous curve

An isochronous curve is used to define a geographical area in which potential customers are located and which is delimited by a time interval...