7 mistakes to avoid when managing a network of retailers
At first glance, the marketing of a retail network doesn't seem so different from that of a global brand... And yet...
What is distributed marketing?
Distributed marketing is a model adopted by advertisers who have both a central (corporate) marketing department and local (distributed) marketing functions.
5 questions to ask your network manager
How do the world's best multi-site brands deliver an exceptional customer experience?
How to set up advertisements for a VSE/SME
You want to know how to set up a VSE advertising campaign?
What is multi-channel marketing?
In recent years, leading retailers have made significant investments in multi-channel marketing. If your brand hasn't done so, the competition surely has...
Why is local marketing the next big thing?
What exactly is distributed marketing? It focuses on improving collaboration between a company's central marketing function and its locally distributed marketing teams.